How Blendtec Generated 10% of Sales Through Brand Ambassadors

Website Link Below:
https://try.getroster.com/fv1j6qogn86f

Blendtec, the powerhouse behind high-performance blenders, turned to Roster to revolutionize their marketing. The goal? Build a thriving ambassador, influencer, and advocate program that would drive direct-to-consumer ecommerce sales—without relying on traditional ads.

🔧 Challenges:

Low brand awareness

Untapped customer base

Needed a scalable influencer/ambassador strategy

🚀 The Solution:
By leveraging the Roster platform, Blendtec built a full-funnel community of influencers, customers, and superfans. These ambassadors shared content, drove traffic, and helped Blendtec track every referral, engagement, and sale with personal links and codes.

📈 Results:
✔️ 10% of all DTC sales came from the ambassador program
✔️ Over 100 new brand advocates in under a year
✔️ 18M+ people reached through UGC and social media
✔️ 85% less time spent on program management
✔️ New distribution channel built from scratch

This is how a legacy brand innovated with user-generated content and peer-to-peer marketing to win in the digital economy. Whether you're a DTC brand, a marketing strategist, or a founder, this case study will inspire you.

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