$1.9M in Value From UGC? Inside Purple & Blendtec’s Ambassador Strategy

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6 months ago
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Technology UGC case study Purple Mattress marketing Blendtec UGC ambassador marketing influencer alternatives user generated content Roster platform marketing without ads digital marketing strategy customer content

Website Link Below:
https://try.getroster.com/fv1j6qogn86f

Discover how Purple Mattress and Blendtec generated massive value and community trust—without relying on traditional advertising. In this UGC case study, we break down how both brands partnered with Roster to launch strategic ambassador programs that inspired fans to create and share authentic content online.

📉 With consumer trust in ads at an all-time low, UGC became the ultimate marketing tool.
📈 For every 1,000 ambassadors, brands saw an estimated $1.9M in ad value.

Watch how: 🔹 Purple built a content pipeline of real customer photos
🔹 Blendtec turned customers into creators with #blendtecfam
🔹 Both brands scaled word-of-mouth and social proof
🔹 Roster made it easy to repurpose UGC into social, web, and email

With click-through rates up to 4x higher, these brands proved that user content isn’t just nice to have—it’s mission-critical.

#UGCMarketing #AmbassadorProgram #PurpleMattress #Blendtec #UserGeneratedContent #DigitalMarketing #BrandCommunity #RosterPlatform

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