WHERE IS ALL THE MONEY GOING? EXPOSING THE BEEF INDUSTRY’S BROKEN SYSTEM AND MISPLACED PRIORITIES

On this episode of Trent on the Loos, Trent Loos tackles a hard-hitting question that affects ranchers, producers, and every American who puts beef on the table: where is all the money going in the beef industry? With rising costs, shrinking profits for producers, and questionable decision-making by those in charge, it’s time to shine a light on what’s really happening behind the scenes. Trent is joined by two powerful voices from the U.S. Cattlemen's Association—Past President Kenny Graner and current Vice President Whitney Klasna. Together, they expose how money meant to support American ranchers may be mismanaged or funneled into areas that don’t benefit the hardworking families who raise the nation’s beef. They break down the flow of dollars from the cattle producer all the way to the meatpacking giants, and question who is truly benefiting from these large investments. Is the industry helping the ranchers who form its backbone—or has it lost its way? This episode also dives into government programs, marketing campaigns, and policy decisions that may sound helpful on paper but often fall short for everyday producers. With firsthand insight and real-world examples, Trent and his guests challenge viewers to follow the money, ask tough questions, and demand accountability in an industry that feeds the country. This is a must-watch for anyone who cares about agriculture, economic fairness, and the future of food in America.