Roger Wade: Investing in consumer brands that make a difference

In this episode, I sat down with Roger Wade, the visionary founder of iconic streetwear brand BoxFresh, the pioneer behind BoxPark—the first retail hub for indie brands🛍️, and now driving force behind BoxFund, a firm investing in impact-driven consumer brands.

💡 Key takeaways for startups: (Do steal these gems!)

🔥 Know your “why”: It fuels you, but is it durable enough? Profit matters, but how you make it defines your legacy.
➡️Mentorship magic: Seek guides who blend passion with operational grit. Heart + strategy = unstoppable.
🌍 EQ > IQ: Trust your gut. Balance logic with empathy.
✅ Diversity isn’t “nice to have”, it’s what fuels growth!
📈 Pitch with Purpose: Investors care about product, route to market, and team, not just spreadsheets. Lead with mission, not margins.

Roger’s wisdom? Impact isn’t a buzzword – it’s the blueprint. 💥

👉 Find us everywhere: https://linktr.ee/impact_sussed

 Our host: ⁠Sima Kanan⁠
Our guest: ⁠Roger Wade

#StartupMindset #ImpactInvesting #Leadership #DiversityInBusiness #Entrepreneurship #BusinessStrategy #VentureCapital