Fix This One Mistake Preventing Your Website from Ranking

Most websites have a company name that doesn't include their location or service. For example, an architectural firm might have been started years ago, and the owner had just named the company after themselves. So the company name is something like "PR Smith" but it doesn't actually mention "Architecture" or "Architects" anywhere in the name or domain.

This is a super quick way to hurt your chances of ranking well on Google. If you go to Google and type in "Roofers London" you'll see the top-ranking results have London and Roofing in a domain or company name. If you scroll down, you'll notice that even companies with high domain authority, but without the location or service in the name aren't ranking as high.

So consider changing your company name or even opening up a second business with a more SEO-friendly name and domain. It's a much easier and faster way to get to the top of Google and start attracting local customers.

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