Community and Mentorship Matter with Bryan Harrison | S2 E3

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In this episode of Gearheads and Gasoline, Bryan Harrison shares his journey from being a passionate car enthusiast to running his restoration shop while balancing a career as a firefighter. He dives into how his family influenced his love for cars, the importance of hands-on experience, and why engaging the next generation is key to the future of the automotive industry.

Bryan, along with hosts Barry Alt and Annette Bauer, explores how social media has reshaped marketing in the industry, the growing popularity of custom builds, and the need to respect diverse automotive cultures. They also discuss the challenges of running a shop, from finding quality suppliers to building a reliable team, and the impact of strong customer relationships.

A big takeaway? Community and mentorship matter. Bryan is deeply involved in youth engagement, charity work, and industry events—all with the goal of passing down knowledge and keeping the automotive world thriving. Whether it's learning from mistakes, adapting to new technology, or simply treating customers right, this episode is packed with insights for shop owners, enthusiasts, and anyone looking to build a strong business in the automotive space.

Guest Bio:
Since 2021, Bryan Harrison has been at the helm of Harrison’s Rod and Custom, specializing in C10 builds with a distinctive street rod style. With 90% of his work focused on the C10 market, he has built a reputation for craftsmanship and innovation.

Bryan is a contributor to United By Trucks on YouTube and was the builder behind the 2023 NSRA Giveaway Truck—the final vehicle in NSRA’s giveaway series. Beyond the shop, he’s passionate about giving back to the industry. He founded GM Truck Fair, an event dedicated entirely to funding the Harrison’s Rod and Custom Scholarship Fund, which helps young enthusiasts receive training in custom automotive and restoration fields.
Through his builds, mentorship, and industry contributions, Bryan is committed to shaping the future of the automotive world.

Guest
Email: [email protected]
Facebook: https://www.facebook.com/harrisonsrodandcustom
Instagram: https://www.instagram.com/harrisonsrodshop/
YouTube: https://www.youtube.com/@UCwlULOtT9vF9bPbMjILgyYQ

Hosts:
Barry Alt, Motorhead Digital
[email protected]
https://motorheaddigital.com/
https://facebook.com/Motorhead.Digital
https://instagram.com/motorhead.digital
https://linkedin.com/company/motorhead-digital

Barry Alt is a digital marketing expert with over 25 years in the digital marketing space and the proud owner of Motorhead Digital. Barry leads a team of digital marketing experts dedicated to transforming the online presence of businesses in the automotive aftermarket. His mission is centered around elevating auto restoration, performance, and grassroots race shops. With a commitment to excellence Their signature programs—Location, Site, and Marketing Maximizer™—are designed to supercharge your website, social media, and digital marketing strategy - ensuring you attract higher-quality leads and maximize your revenue potential. Barry's deep-rooted connection to the automotive world is underscored by his early trade school education in auto services and auto body. His commitment to the industry was recognized in 2022 when he was elected to the SEMA ARMO Select Committee which he still proudly serves. Barry is a sought-after speaker at prominent events like the SEMA Show, a regular contributor to THE SHOP Magazine, and a featured guest on various aftermarket industry podcasts where he shares his insights as a content expert.

Annette Bauer, Annette Bauer Creative
[email protected]
https://annettebauercreative.com
https://facebook.com/annettebauercreative
https://instagram.com/annettebauercreative
https://linkedin.com/company/annette-bauer-creative-llc

Annette Bauer, the owner of Annette Bauer Creative, is a seasoned photographer and marketing professional with a passion deeply rooted in the automotive and motorsports industry. Having spent more than 20 years in the dynamic field of marketing, Annette has narrowed her focus to emphasize the indispensable role of photography in the motorsports and automotive sectors. Professional imagery enhances marketing materials, website content, and social media presence, attracting clientele and conveying a compelling brand identity. She is a fervent advocate for encouraging more women to immerse themselves in the automotive and motorsports industry fearlessly, whether as drivers, crew members, or content creators. Annette believes in getting involved, getting dirty, and challenging the norms.

Audio & Video by: Mantis Media: https://www.mantismediarochester.com/

#automotivemarketing #automotiverestoration #automotivecustomization #raceshops #AutomotiveLife #Entrepreneur