The BIGGEST Website Mistake Driving Customers Away

Your customers don't care about your company's history. What they care about is whether you can solve their problem. Your website needs to be customer-focused. Don't make the mistake of just going on and on about what you do without offering something of value to your potential customers.

So instead of just talking about how great your company is, shift your focus to what the customer will get out of working with you. Even if your website is generating traffic, if it's not focused on what the customer gets, your conversion rates won't be as good as they could be.

So, always think about what your customers stand to gain when they work with you.

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