Marketing Monday Episode #55: How to Rank Higher on Google Business & Win Local Searches

In this episode of Marketing Monday, Eric Brown breaks down what every service-based business needs to know about improving and tracking their Google Business Profile (GBP). Learn how to simulate local searches with tools like GS Location Changer, uncover SEO gaps with BrightLocal, and trace every lead back to its source using WhatConverts. Eric shares why ranking outside your immediate area is possible—and critical—and how bad redesigns or lazy SEO can erase years of progress. Whether you're a business owner or a marketing manager, this episode will help you understand what’s really driving local leads—and how to climb the map.