Branding Isn’t What You’ve Been Told - Here’s the Truth

Forget the logos and taglines — real branding goes way deeper. It’s about perception, trust, and influence.

In this episode, Adrian Danila sits down with branding powerhouse Tony Sousa to break down what branding actually is — and why most people completely miss the mark.

🎯 Here’s what you’ll walk away with:

The truth about branding that goes way beyond design

How to align your personal brand with your company’s mission

The real deal behind influencer marketing in multifamily

Why your digital presence matters more than ever

👉 If you're serious about standing out, building trust, and driving growth — this is the episode you need to watch.

🔥 Attention is the new currency. Are you spending it wisely?

Hit that Follow for more real-talk on leadership, branding, and multifamily innovation.