Stock Photos Are DESTROYING Your Conversion and Here is Why

If you go to sites like Pixabay or Pexels and type in Builder, you can see pictures of smiling builders, people doing drawings, holding tools, or very aesthetic-looking pictures.

Now, what do you think looks more genuine? A picture of a builder smiling in a clean room with a hardhat on or actual photos of your team working with your sign-written vans and branded clothing. Using real photos makes a huge difference. Another reason is that Google can actually pick up on this. The algorithm can detect that these images are used all over the web, and it reduces the trust factor for ranking your site locally.

Google wants to see real, genuine pictures of your work. Fresh, unique images for your service and location will really help boost your website's ranking. So use real photos. You can get great pictures with a smartphone or even an entry-level, inexpensive digital camera.

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