Disengaged Email Subscribers: Should You Keep or Remove Them?

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Do you have email subscribers who just don't engage anymore? They're not unsubscribing… but they're not opening your emails either. In this video, we explore the tough but necessary decision: Should you keep or remove disengaged subscribers from your list?

You’ll learn:

What defines a disengaged email subscriber

The top reasons subscribers stop engaging

How time plays a role (30–90 days vs. 180+ days)

Re-engagement strategies that actually work

When it’s time to let go to protect your sender reputation

How to automate and segment for better email performance

Tips for personalization, incentives, subject lines, and more

📉 Sending to people who never open hurts your sender score.
💡 This guide helps you clean your list the right way—while reviving potential customers and improving your email ROI.

Whether you're an email marketing pro or just getting started with list management, this is a must-watch for optimizing your email performance.

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