Building Custom AI Systems to Automate and Accelerate Your Business and Life feat. Callan Faulkner

What if AI could think like you—and free up your time in the process? In this episode, Dr. Lauryn welcomes back Callan Faulkner, founder of REI Optimize and one of the most sought-after AI coaches for entrepreneurs, for a mind-expanding conversation on using AI to transform not just your business, but your entire life. From saving time and scaling smarter to aligning tech with your intuition, Callan breaks down exactly how to move from AI curiosity to awakened, empowered implementation.

Together, they explore the difference between dabbling in AI and building custom systems that truly serve your vision. You’ll learn how to create your own virtual sales assistant, brand copywriter, business coach, meal planner, and even spiritual guide using tools like ChatGPT and Claude. If you’ve been overwhelmed by the AI conversation—or just want to make it actually useful—this is your roadmap to building tools that think, sound, and act like you.

Key Takeaways:
- AI isn’t just for automation—it’s a tool for alignment: Callan shares how to create AI systems that reflect your values, voice, and vision so you can scale your business and still feel like you.
- The difference between a prompt and a project is everything: Learn how to move beyond one-off prompts and instead build custom, reusable systems that save time and increase consistency.
- Your business deserves a custom AI dream team: From a sales assistant to a brand copywriter, Callan reveals the 3–5 AI projects every entrepreneur should build now.
- AI can support your personal growth too: Callan discusses how she uses AI as a spiritual coach, a journaling prompt generator, and even a relationship support tool.

Guest Bio:
Callan Faulkner is the founder of REI Optimize and one of the most sought-after AI coaches for entrepreneurs. She’s helped over 500 businesses—from solo practitioners to 9-figure enterprises—use AI to scale smarter, reduce stress, and reclaim their time. Known for making complex technology feel human and actionable, Callan is passionate about building systems that support both business success and personal alignment. Her unique approach blends strategy with soul, helping leaders automate without losing their voice.

Enroll in Callan’s course, Foundations of AI, and transform how you work in just 10 days (or less!): https://uncommonbusiness.reioptimize.com/ai-foundations?am_id=lauryn3791

Join The Effortless Business Bootcamp to automate your systems, multiply your output, and reclaim your freedom: https://uncommonbusiness.reioptimize.com/the-effortless-business?am_id=lauryn9428

Follow Callan:
Instagram: https://www.instagram.com/callanfaulkner/?hl=en
LinkedIn: https://www.linkedin.com/in/callan-faulkner/

Resources:
For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar: https://sheslaystheday.mykajabi.com/beyond-brick-and-mortal

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00:00 Introduction
02:49 Opening Prayer
04:45 Guest Bio
07:20 Live Walkthrough AI Example
14:06 Bad Input Bad Output
20:01 Your Ghost Writer, Not Your Soul
27:34 Overload vs Being Awakened
34:11 Sales Assistant AI System
39:45 Think Like the Founder AI System
44:07 Business Coach AI System
53:02 Curriculum Developer AI System
56:33 Live Walkthrough Writing an Interactive Speech
59:55 Three Personal Life Projects To Create
01:05:16 Callan’s Bootcamp and Offer for Listeners
01:12:55 Story Time with Lauryn

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