How Simpl Stopped Fraud & Saved Millions with Revenue Roll’s Identity Graph

Website Link Below:
https://partners.revenueroll.com/tyas3bwdj7f7

Fraud doesn’t sleep—and neither should your protection strategy.
When Buy Now Pay Later (BNPL) giant Simpl started seeing a spike in fraudulent loan applications, they knew it was time to act fast. That’s where Revenue Roll’s Identity Graph stepped in.

In this video, you’ll see how Revenue Roll helped Simpl slash fraud rates to under 1% and confidently process hundreds of millions of rupees daily — by identifying and blocking bad actors across browsers, apps, and devices.

Here’s how we did it:
✅ Deployed our Identity Graph tech across Simpl's site and apps
✅ Stopped sophisticated fraud attempts in real-time
✅ Integrated seamlessly into their workflow
✅ Built cross-device identity resolution using first-party, server-side data
✅ Delivered peace of mind, scalability, and millions in daily savings

If you're in fintech, ecommerce, or advertising, this is a must-watch on how to future-proof your fraud prevention with modern tools.

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