Manipulation in Social Movements: How Leaders Use Psychological Tactics to Rally Support

In this lecture, we explore how leaders of social movements often use manipulation tactics to rally people around a cause. From emotional appeals to creating "us vs. them" dynamics, leaders manipulate feelings like guilt, fear, and hope to drive action. We also dive into how social conformity and powerful language can shape individuals' beliefs and behaviors. While these tactics can inspire social change, they also have the potential to manipulate followers into supporting ideologies without critical reflection. Watch to understand how these strategies work and the psychological impact they have on followers.