HOW THE U.S. CATTLEMEN'S ASSOCIATION FIGHTS FOR RANCHERS AND PROTECTS AMERICA’S BEEF INDUSTRY

On this episode of Trent on the Loos, Trent Loos welcomes Dr. Brooke Miller, past president of the U.S. Cattlemen’s Association, for a powerful discussion about the fight to protect America’s cattle industry. Dr. Miller shares how the U.S. Cattlemen’s Association works every day to represent the voices of independent cattle producers, making sure their interests are heard in Washington, D.C., and across the country. From fighting for clear country-of-origin labeling on beef to standing up against foreign influence in our food supply, the association is on the front lines of securing the future of American ranching.
Trent and Dr. Miller break down how government policies, trade deals, and big corporations can threaten the livelihood of the hardworking men and women who raise our nation’s beef. They talk about the importance of fair markets, strong rural communities, and keeping America’s food system in the hands of real producers—not just global investors. Dr. Miller also shares stories from his time leading the organization, including the challenges ranchers face today and the progress that’s been made thanks to grassroots efforts.
This episode shines a light on the values of hard work, self-reliance, and protecting the land for the next generation. With Trent’s straight-shooting style and Dr. Miller’s passion for ranching, viewers will walk away with a better understanding of the cattle industry and why it matters to every American. Whether you’re a rancher, a consumer who cares about where your food comes from, or someone concerned about the future of rural America, this episode will inform and inspire you to stand up for what’s right.