Slim Jim commercial from the 90's

The "Eat Me" Slim Jim commercials from the 90s featured a character known as the Slim Jim Guy, who would fall into the stomach of someone who had eaten a Slim Jim and cause mischief. One notable commercial from this series is the "Timmy's Tummy" commercial, where a kid named Timmy eats a Slim Jim and the Slim Jim Guy falls into his stomach, causing chaos among other food items.

The commercials gained popularity due to their crass and mischievous nature, which was part of a trend in advertising during the late 90s.
The character of the Slim Jim Guy was portrayed by actor Demetri Goritsas.

These commercials were part of a broader marketing campaign that also featured "Macho Man" Randy Savage as a mascot for Slim Jim, but the "Eat Me" commercials introduced a new and memorable character.