Customer Acquisition Cost (CAC) Explained: Formula & How to Reduce It

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6 months ago
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Technology Customer Acquisition Cost CAC marketing metrics digital marketing eCommerce Shopify Google Ads Facebook Ads ROI customer lifetime value

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Do you know how much it costs to acquire a new customer? Customer Acquisition Cost (CAC) is one of the most important metrics for any business, helping you understand your marketing efficiency and profitability.

📊 In This Video, You’ll Learn:
✅ What CAC is and why it matters
✅ The simple Customer Acquisition Cost formula
✅ How to calculate CAC using real-world examples
✅ Proven strategies to reduce CAC and improve your ROI

Knowing your CAC helps you optimize your paid ads, marketing campaigns, and business growth strategy. Whether you're using Google Ads, Facebook Ads, or email marketing, a lower CAC means higher profits!

🚀 Ready to make data-driven marketing decisions? Tresl Segments helps Shopify users analyze customer data, reduce acquisition costs, and maximize profits!

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