How ILIA Beauty Boosted Retention & Mapped Customer Journeys with Segments

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5 months ago
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Technology ILIA Beauty Shopify eCommerce beauty marketing customer segmentation digital marketing data analytics Shopify apps AI-powered marketing customer retention

Website Link Below:
https://get.segments.app/7q62qmlflr8w

💡 How ILIA Beauty Optimized Customer Journeys & Improved Conversions with Segments

ILIA Beauty, a pioneering clean beauty brand, needed deeper insights into customer purchase journeys, replenishment cycles, and at-risk shoppers. With a wide range of products and a fast-growing online customer base, they sought a Shopify analytics solution that could deliver data-driven retention strategies. Enter Segments by Tresl!

🛍 The Challenge:

Understanding product replenishment cycles to improve retention

Identifying at-risk first-time purchasers to increase repeat orders

Mapping customer product journeys to enhance targeted marketing

📊 The Solution: AI-Powered Data Insights & Customer Segmentation
Using Segments' advanced analytics, ILIA Beauty:
✅ Created a product journey map to track repeat purchases & replenishment times
✅ Improved engagement with at-risk customers through personalized messaging
✅ Enhanced email & performance marketing strategies for higher conversions
✅ Provided key data insights to R&D for better product development

🚀 The Results:
By leveraging Segments' insights, ILIA Beauty increased conversions, improved customer retention, and gained valuable data on customer buying behavior—all while streamlining marketing efforts!

📈 Want to learn how Segments can help your eCommerce brand drive sustainable growth? Watch now!

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