How Lo & Sons Used AI & Direct Mail to Drive Repeat Purchases & 10x ROI

Website Link Below:
https://get.segments.app/7q62qmlflr8w

📦 How can a brand turn first-time buyers into loyal customers? Lo & Sons, a premium designer handbag brand, cracked the code by combining AI-powered customer segmentation with direct mail marketing—resulting in a 56% second-purchase rate and a 10x ROI.

👜 The Challenge:
Lo & Sons wanted to increase returning customer revenue by identifying high-potential buyers and targeting them with strategic offers. While direct mail (via PostPilot) was already part of their marketing mix, they needed deeper buyer insights to maximize effectiveness.

⚡ The Solution: AI-Driven Segmentation with Segments Analytics
By leveraging predictive analytics, Lo & Sons was able to:
✅ Identify top cross-sell opportunities for first-time buyers
✅ Send hyper-targeted direct mail campaigns with PostPilot
✅ Achieve a 7x+ ROI on handbag promotions and 10x ROI on crossbody bags
✅ Predict second-purchase behavior with 56%+ accuracy

📈 How It Worked:
🔹 Predicting Second Purchases: Segments Analytics identified the most likely second purchase based on customer behavior.
🔹 Personalized Direct Mail Campaigns: Targeted postcards featured tailored product recommendations and exclusive offers.
🔹 High-ROI Results: The Waverley 2 bag buyers repurchased 56% of the time, while laptop bag buyers converted at 64%—leading to a highly profitable retention strategy.

💡 Want to learn how AI-powered segmentation can grow your brand? Watch now and discover the future of data-driven customer retention!

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