How Lo & Sons Used AI & Direct Mail to Drive Repeat Purchases & 10x ROI

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4 months ago
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Technology eCommerce marketing customer retention direct mail strategy AI-powered analytics Shopify segmentation Lo

Website Link Below:
https://get.segments.app/7q62qmlflr8w

📦 How can a brand turn first-time buyers into loyal customers? Lo & Sons, a premium designer handbag brand, cracked the code by combining AI-powered customer segmentation with direct mail marketing—resulting in a 56% second-purchase rate and a 10x ROI.

👜 The Challenge:
Lo & Sons wanted to increase returning customer revenue by identifying high-potential buyers and targeting them with strategic offers. While direct mail (via PostPilot) was already part of their marketing mix, they needed deeper buyer insights to maximize effectiveness.

âš¡ The Solution: AI-Driven Segmentation with Segments Analytics
By leveraging predictive analytics, Lo & Sons was able to:
✅ Identify top cross-sell opportunities for first-time buyers
✅ Send hyper-targeted direct mail campaigns with PostPilot
✅ Achieve a 7x+ ROI on handbag promotions and 10x ROI on crossbody bags
✅ Predict second-purchase behavior with 56%+ accuracy

📈 How It Worked:
🔹 Predicting Second Purchases: Segments Analytics identified the most likely second purchase based on customer behavior.
🔹 Personalized Direct Mail Campaigns: Targeted postcards featured tailored product recommendations and exclusive offers.
🔹 High-ROI Results: The Waverley 2 bag buyers repurchased 56% of the time, while laptop bag buyers converted at 64%—leading to a highly profitable retention strategy.

💡 Want to learn how AI-powered segmentation can grow your brand? Watch now and discover the future of data-driven customer retention!

#CustomerRetention #eCommerceMarketing #AIAnalytics #DirectMailMarketing #ShopifyAnalytics #LoyaltyMarketing #CustomerSegmentation #FashionMarketing #RetentionStrategy #DTCMarketing #DataDrivenMarketing

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