Recession-Proof Your Business- Interview with Theresa Bassett

About This Video

Want to Recession-Proof Your Business? Teresa Bassett, CEO of The Diamond Group, reveals powerful insights for creating your own economy, scaling smarter, and building resilience—regardless of market conditions.

In this episode of The Mason Duchatschek Show, Teresa shares how business owners and leaders can overcome bottlenecks, leverage authenticity in marketing, and develop people systems that create sustainable momentum. From empowering your team to attracting high-value clients, this conversation is full of real-world strategies to help you grow faster and lead better.

If you want to future-proof your business, optimize leadership, and increase client trust, don’t miss this one.

Takeaways

- Create your own economy by focusing on what you can control.
- The cost of inaction is often greater than the cost of action.
- During downturns, businesses should push the gas pedal.
- Authenticity in marketing is crucial for attracting high-value clients.
- Building trust through educational content is essential in client acquisition.
- Companies should treat their employees as their most valuable assets.
- Clarity in target market is key to business success.
- Leadership requires self-awareness and mirroring desired behaviors.
- Hiring the right people is critical to avoid churn and maintain culture.
- Using technology can help businesses scale and overcome bottlenecks.

Timestamps

00:00 Introduction to Teresa Bassett and Her Expertise
01:02 Creating Your Own Economy: Focus and Mindset
03:52 Zigging When Others Zag: Strategies for Growth
08:26 Attracting High-Value Clients: Building Trust and Authenticity
11:38 Increasing Brand Presence: The Power of Content Creation
17:03 Overcoming Bottlenecks: Embracing Technology and Systems
20:49 Identifying Bottlenecks in Business Growth
23:19 Empowering Teams for Authentic Performance
26:43 The Importance of Self-Awareness in Leadership
28:20 Building Effective People Systems
31:35 HR as a Second Sales Force
36:20 Leadership Through Self-Reflection
37:33 Clarity in Product and Market Positioning

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Increase sales

Prevent workplace drama, conflict, and violence

Reduce labor costs

Reduce turnover

Improve engagement

Improve retention

Improve safety

Use pre-employment assessment tests (psychometric tests)

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