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Bringing Back The Insanity EP854
STOP THE INSANITY 2.0 By Susan Powter
Susan Powter, 66, was one of the most famous people in the 1990’s and helped millions of women to get healthy with her ‘Stop The Insanity’ program. At the height of her popularity, it’s been reported the company made close to $300 million dollars. How did she lose it all? It’s an extraordinary story! ‘Stop The Insanity’ was one of the most successful brands both in the US and worldwide making her in today’s terms, the original influencer.
Known as The Queen of Infomercials, Susan sold tens of thousands of workout tapes, merchandise, etc. breaking QVC’s record of the number of units sold in one show. Susan's also a three-time NY Times Best Selling author and seven-time Platinum Time Warner Video selling personality. She had her own talk show, The Susan Powter Show, in 1994 and was a regular guest on countless late night and daytime talk shows. She became a cultural icon and was spoofed by SNL and named one of PEOPLE's 25 Most Intriguing People of 1993.
However, all that changed with a bankruptcy case, multiple lawsuits with business partner Jerry Frankel and her break up with management leaving her penniless and alone. In 2015, she relocated to Las Vegas and began driving Uber Eats to survive.
Zeberiah Newman and Jamie Lee Curtis are Executive Producers on her upcoming feature documentary, Stop the Insanity: Finding Susan Powter, and her new self- published memoir is available on Amazon. And Then Em Died...: Stop The Insanity! A Memoir: Powter, Susan: 9798343467246: Amazon.com: Books.
There is no one like Susan in the wellness space and her message to women is as important today than it was 30 years ago.
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