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Activists are calling for a boycott on Target stores after the retailer slashed its diversity, equity and inclusion policies – but black-owned brands are pushing back, warning the move could damage their businesses.

The Minneapolis-based discount chain has suffered swift backlash after announcing last week that it was axing its DEI policies in a stark reversal for a retailer long known for its outspoken support of LGBTQ and minority rights.

Left-leaning customers on social media, along with labor advocacy group We Are Somebody, called for shoppers to boycott the wholesale chain.

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