Local SEO Keyword Research That Actually Makes Money in 2025!

The reason we carry out keyword research is to identify all the variations of the keywords people are typing into Google. So once we know all the different variations, we can then start targeting and optimising our website for those same keywords.

So, a great way to start is by checking the top competitors' websites. So for instance, let's say your Bathroom filter, just Google your service and open up the first three websites to show up on Google. So here you can see terms like Bathroom design, bathroom installation, wetroom, and shower rooms.

Now these are all variations of the main keyword that you can target. So instead of focusing only on main keywords, you can build individual pages for these related services.

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