The True Cost of Synthetic Dyes: Health vs. Profit

Brandon and Whitney Cawood, first-time filmmakers and creators of “To Dye For: The Documentary,” highlights the growing shift toward natural food coloring, emphasizing the benefits of organic dyes like beetroot and turmeric. While transitioning from synthetic dyes would be costly for manufacturers, examples like Panera Bread and Trader Joe’s show that it’s entirely feasible. The issue, however, lies in the price difference between natural and synthetic dyes, often made from petroleum byproducts. As consumers demand healthier, dye-free options, the documentary stresses the importance of education and advocacy, as seen in growing movements and legislative action to ban synthetic dyes in public schools. With powerful personal stories and solid science, Brandon and Whitney Cawood’s film fuels a much-needed conversation about the harmful effects of synthetic dyes and the path forward toward safer alternatives.

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