From Chiropractor to Clothing Creator: Turning a Clinic Problem Into a Clothing Brand

What happens when a chiropractor, mom of four, and former world-level gymnast realizes her clinic wardrobe doesn’t fit her body—or her lifestyle? In this inspiring conversation, Dr. Emily Marshall shares how a simple, persistent problem sparked the creation of Frexy, a fashion brand built for strong, athletic women. If you’ve ever felt boxed in by your career title or overwhelmed by your next big idea, this episode will light a fire under you.

Dr. Lauryn and Dr. Emily dive into the messy, real-life process of launching a clothing company from scratch—without a fashion background. They unpack everything from sourcing sustainable materials and testing garment designs to navigating imposter syndrome and investing $100K before a single sale. Along the way, they explore balancing motherhood and entrepreneurship, embracing multipassionate identities, and why creative energy might be the missing ingredient in your professional life.

Key Takeaways:
- Entrepreneurship can start with solving your own problem. Dr. Emily Marshall didn’t set out to launch a fashion brand—she just needed a jacket that fit her body and her lifestyle as a chiropractor. Her story shows how frustration can spark innovation.
- You don’t need experience to start—you need vision, grit, and resourcefulness. With no fashion background, Dr. Emily built a clothing brand from the ground up by researching, cold-calling suppliers, and trusting her instincts.
- Balancing business, family, and creativity requires intentional trade-offs. Dr. Emily shares how she transitioned out of full-time practice to create space for raising her kids and building something new, proving that seasons of life shape our professional paths.
- Slow fashion is hard—but it’s worth it. From sustainable sourcing to boutique sales strategies, this episode offers a behind-the-scenes look at building a brand with integrity and purpose in an industry dominated by fast fashion.

About the Guest:
Dr. Emily Marshall is the host of the Fresh and Fired Up podcast and the founder and CEO of Frexy, a fashion brand designing stylish, well-fitting jackets for athletic women. A former world-level gymnast, chiropractor, wife, and mom of four, Emily is on a mission to inspire women to be who God meant them to be: beautiful, strong, and courageous. She brings passion, grit, and creativity to everything she does—from patient care to entrepreneurship to parenting.

Follow Dr. Emily on Instagram: https://www.instagram.com/dremilymarshall/
Check out Frexy for your new jacket obsession: https://frexyfit.com/
Tune in to the Fresh and Fired Up Podcast on YouTube: https://www.youtube.com/@freshandfiredup

Resources:
For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar: https://sheslaystheday.mykajabi.com/beyond-brick-and-mortal

Sign up for the Weekly Slay newsletter: https://sheslayspodcast.com/weekly-slay/

For more content or to get in touch, follow Dr. Lauryn:
Instagram: https://www.instagram.com/sheslays_theday/
X: https://x.com/sheslayspodcast
LinkedIn: https://www.linkedin.com/company/she-slays-the-day-podcast/

Sign up here to receive our monthly associate job postings email: https://sheslaystheday.mykajabi.com/opt-in-landing-page

Timestamps:
00:00 Online Trolls
06:55 Guest Bio
09:05 Opening Prayer
10:10 Emily’s Background
20:20 Being Multipassionate
30:13 Starting a Clothing Company
40:24 Up Front Costs & Obstacles
50:40 Additional Products
56:48 Best Advice for Others
59:59 Where to Get a Jacket

#Frexy #FemaleEntrepreneur #WomenInBusiness #ChiropractorLife #SlowFashion #Multipassionate #ChiropracticCare #CreativeBusiness #AthleticWomenStyle #FounderStory #SheSlaystheDay #SheSlays #Chiropractic #ChiropracticPodcast