How TRU Colors Uses Close CRM to Scale Sales & Create Social Change

Website Link Below:
https://refer.close.com/vgejc4cir3a7

Discover how TRU Colors, a mission-driven brewery, is using Close CRM to scale their sales team while working toward a bigger goal—ending gang violence. 🍻

In this video, Chandler Hatch, Chief Revenue Officer at TRU Colors, shares how Close helps his team of 65+ reps—many of whom are active gang members—organize leads, accelerate sales, and drive real social change. Learn how TRU Colors uses speed, simplicity, and smart workflows to empower their reps and deliver their mission.

💡 What You’ll Learn:

How TRU Colors blends business with a powerful social mission

Why Close CRM was the perfect tool to scale a fast-growing sales team

The impact of real-time reporting and easy onboarding for new reps

How a purpose-driven approach to sales is changing lives and communities

📅 Get a sneak peek at Close’s 2025 Product Roadmap – Join us April 9th!

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