How to Calculate & Boost Customer Lifetime Value for Ecommerce Success

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7 months ago
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Technology customer lifetime value ecommerce CLV calculation customer retention customer acquisition loyalty program referral program post-purchase cross-sells segmentation digital marketing

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Discover how to calculate the average customer lifetime value (CLV) for your ecommerce business and learn why this key metric matters for driving growth and profitability. In this video, we break down the fundamentals of CLV—from understanding what it is and why you should care, to detailed methods for calculating it using average order value, purchase frequency, and customer lifespan. Plus, we share proven strategies to increase CLV, including segmentation, personalized campaigns, referral programs, post-purchase cross-sells, and loyalty programs. Whether you’re just starting out or looking to optimize your marketing strategy, these insights will help you build a solid foundation for customer acquisition and retention while maximizing revenue.
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