Revenge: The Inside Story of Trump's Return to Power by Alex Isenstadt (3-23-25)

https://www.amazon.com/Revenge-Inside-Story-Trumps-Return/dp/1538765519
https://www.amazon.com/All-Nothing-Trump-Recaptured-America/dp/B0DPR7TQV8/
All or Nothing: How Trump Recaptured America, https://lukeford.net/blog/?p=159651
LAT: News Analysis: Trump consistently frames policy around ‘fairness,’ trading on American frustration,
https://www.latimes.com/politics/story/2025-03-23/trump-frames-policy-around-fairness

LAT: From tariffs to Ukraine to cuts to the federal workforce, President Trump has invoked the idea of fairness.
Experts said the focus is effective, tapping into the sense among many Americans that they have been left behind.
In a sit-down interview with Fox News last month, President Trump and his billionaire “efficiency” advisor Elon Musk framed new tariffs on foreign trading partners as a simple matter of fairness.

“I said, ‘Here’s what we’re going to do: reciprocal. Whatever you charge, I’m charging,’” Trump said of a conversation he’d had with Indian Prime Minister Narendra Modi. “I’m doing that with every country.”

“It seems fair,” Musk said.

Trump laughed. “It does,” he said.

“It’s like, fair is fair,” said Musk, the world’s richest person.

The moment was one of many in recent months in which Trump and his allies have framed his policy agenda around the concept of fairness — which experts say is a potent political message at a time when many Americans feel thwarted by inflation, high housing costs and other systemic barriers to getting ahead.

“Trump has a good sense for what will resonate with folks, and I think we all have a deep sense of morality — and so we all recognize the importance of fairness,” said Kurt Gray, a psychology professor at University of North Carolina at Chapel Hill and author of the book “Outraged: Why We Fight About Morality and Politics and How to Find Common Ground.”

“At the end of the day,” Gray said, “we’re always worried about not getting what we deserve.”

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