Persuasion Matrix and Elaboration Likelihood Model | Free Essay Example

📝 Communication process - it is the series of step by step actions we take between two entities to exchange messages successfully.

🔗 Original essay: https://ivypanda.com/essays/persuasion-matrix-and-elaboration-likelihood-model/

📑 Paper type: Essay
📖 Pages: 2
🔠 Words: 670
📚 Subjects: Sociology, Communications
⚙️ Language: 🇺🇸 English

🔎 Works Cited:
John, Morris, Allan Singh, and Coon Woo. Elaboration Likelihood Model:A Missing Intrinsic Emotional Implication. N.p., 2009. Print.
Petty, Richard E, and John T. Cacioppo. Attitudes and Persuasion-Classic and Contemporary Approaches. London: Oxford, 1981. Print.
Rice, Ronald E, and Charles K. Atkin. Public Communication Campaigns. New York: Sage Publications, 2012. Print.
Solomon, Michael, Andrew Hughes, Bill Chitty, Greg Marshall, and Elnora Stuart. Marketing: Real People, Real Choices. New York: Pearson Higher Education AU, 2013. Print.
Turow, Joseph. Media Today: Mass Communication in a Converging World. N.p., 2013. Print.

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