SEO Is Not Expensive: SEO Explained with CJ | The SEO Contractor

SEO can be expensive under a few circumstances, but I believe SEO is not expensive when incorporated into a full marketing budget. At this point, SEO is just a needed line item expense that should be roughly 3% of your company's marketing budget.

We live in a world now where your company must be branded across multiple marketing channels and platforms, from digital to traditional to in the community. When viewing your marketing budget as a whole, you will quickly realize that SEO is a moderate yet necessary line item. It is one of the cheaper forms of marketing that is out there.

I believe smaller companies in particular should be viewing their whole marketing budget rather than just picking one channel and putting all their eggs in that basket, which is often the case.

In this live stream, CJ Kortes, CEO of TheSEOContactor.com, will explain how you should be budgeting your SEO so that it’s not the most expensive or only marketing that you should be doing.

Topics Discussed:

1) Who thinks SEO is expensive
2) How to budget your marketing
3) What are the largest expenses
4) Changing your mindset