How a Square Video Ad Raised Over 1,000 Donations for the Jane Goodall Institute!

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7 months ago
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Technology Jane Goodall Institute video marketing non-profit marketing mobile donations chimpanzee conservation Facebook ads Animoto fundraising success social media marketing video ads

Website Link Below:
https://ps.animoto.com/7i09yn5u9r9l

Discover how the Jane Goodall Institute harnessed the power of video marketing to raise awareness and drive over 1,388 donations through a targeted Facebook campaign. By repurposing existing photos and videos into a square video format using Animoto, the Institute reached a mobile audience, with 76% of conversions coming from mobile users. This campaign not only amplified their message to protect chimpanzees and their habitats but also demonstrated the effectiveness of storytelling through video ads. Learn how to create impactful videos that inspire action!

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