From College Football to a Billion-Dollar Startup: The Cirkul Story

Discover the inspiring journey of Cirkul, the flavored-water startup that transformed a simple idea into a billion-dollar business! Founded by former Dartmouth football teammates Garrett Waggoner and Andy Gay, Cirkul has surged in popularity, thanks to its innovative reusable water bottle and flavor cartridges. From early struggles to viral TikTok success and a Super Bowl commercial with Adam DeVine, learn how they navigated challenges and leveraged social media for growth. This episode of Wealthy Business highlights key entrepreneurial takeaways, including the importance of resourcefulness and innovation in a fast-paced market. Join us in exploring Cirkul's incredible story!

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