Fashion’s Favorite, 1940

This 1940 DuPont film opens with an hourglass, segueing into a montage of household appliances before touting how DuPont “makes life more liveable” through rayon. Shot in vibrant color or black-and-white, it traces rayon’s journey—lab chemists with beakers, men washing vats, women weaving and inspecting fabric—ending with bolts of rayon draped elegantly for display. Stock shots shine: a dial phone clicking, cars cruising New York avenues, and rural upstate trucks, blending industry with everyday Americana.