How Terpel Generated $35M Using Wati's WhatsApp Automation

Website Link Below:
https://affiliates.wati.io/f437voatxmsf

Discover how Terpel, Colombia’s largest oil and gas retailer, achieved a $35 million revenue boost through Wati’s WhatsApp automation. Partnering with NODO, Terpel launched the “Regalos en el Camino Terpel” promotion, allowing customers to participate by submitting invoices via WhatsApp. This innovative approach led to 9 million interactions, 330,000 new customers onboarded, and over 1.8 million invoices created.

✅ Key Outcomes:

$35M revenue earned
9 million customer interactions
1,808,342 invoices processed
330,000 new clients onboarded
With Wati’s seamless integration and NODO’s agile methodology, Terpel capitalized on WhatsApp’s 90%+ penetration in Colombia, achieving 50%-70% communication effectiveness—far exceeding traditional channels like email (5%) and SMS (3%). This case study showcases how automation and real-time data analysis can enhance customer engagement, increase sales, and improve operational efficiency.

Learn how Wati can transform your business through WhatsApp marketing automation and customer engagement solutions.

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