Hot Sauce, Entrepreneurship & Hustling w/ Adam Nelson of Blonde Beards Hot Sauce 🐐🎙️ THE GOAT SHOW

THE GOAT SHOW. The show that celebrates and debates all things great!

In this episode of THE GOAT SHOW, hosts ZiLLY, Fresh, and Deezy interview Adam Nelson, founder of Blonde Beards hot sauce. They dive into his journey from advertising to entrepreneurship, the art of crafting unique wing sauces, scaling a brand, navigating distribution challenges, and the highs and lows of the food business. If you’ve ever thought about launching your own CPG product, this one’s for you!

BLONDE BEARD'S HOT SAUCE:

Use code GOAT for 10% OFF your first order: https://blondebeards.com/

ADAM NELSON:

Website: https://blondebeards.com/
YouTube: https://www.youtube.com/@BlondeBeardsBuffaloSauce
Instagram: https://www.instagram.com/mr._blonde_beard/
Tik Tok: https://www.tiktok.com/@mr_blonde_beard
LinkedIn: https://www.linkedin.com/in/mrblondebeard/

TGS SOCIALS:

Linktree: https://linktr.ee/thegoatshow
DRiP: https://drip.haus/thegoatshow
X: https://x.com/thegoatshowpod
Rumble: https://rumble.com/user/thegoatshowpod
Instagram: https://www.instagram.com/thegoatshowpod/
TikTok: https://www.tiktok.com/@thegoatshowpod

CHAPTERS:

CHAPTERS:

00:00 - Intro
02:09 - Adam Nelson
02:32 - Blonde Beards Hot Sauce
05:38 - First Taste Test – Chicken & Waffles and Black Magic
07:12 - NO WHITE SAUCES!
13:50 - IPA & Holy Hell Taste Test
18:53 - Adam's Superpower
19:32 - Adam’s Background – Growing Up in Georgia & Finding Creativity
21:54 - The Creative Circus – How It Shaped Adam’s Journey
23:48 - Adam teaches Ravin a lesson
29:00 - Early Advertising Days
32:48 - The Moment Adam & Cara Went All In on Hot Sauce
33:48 - Making & Testing Hot Sauces
39:40 - What's the hottest sauce you've ever eaten?
45:27 - Turning Sauce into a Real Business – Lessons Learned
48:33 - Entrepreneurship requires Naivety
50:41 - Why Real Butter Matters in Wing Sauce
53:43 - Innovating the Hot Sauce Category
54:55 - The Hot Sauce Development Process
58:04 - The Farmers Market Grind – What People Don’t Realize
1:00:43 - Breaking into Whole Foods & Retail Stores
1:03:53 - Build a Strong Brand & Create Demand
1:04:30 - Marketing Challenges
1:05:22 - The Reality of CPG – The Costs of Scaling
1:06:09 - Adam Sells Out!
1:09:06 - Spit ballin' Marketing ideas
1:11:32 - The Joy of Sauce
1:14:45 - A Public Appeal
1:16:05 - Grocery Market Trends
1:16:43 - More Spit Ballin'
1:23:14 - Darkest before Dawn
1:24:22 - High SKUs
1:26:06 - GOAT Toast

LINKS:

https://grok.com/share/bGVnYWN5_ff067594-d6a4-4c30-a655-d0124b755935
https://grok.com/share/bGVnYWN5_9cc70ed3-348b-4d9f-a0a1-6e805b2193d5
https://creativecircus.com/
https://blondebeards.com/
https://blondebeards.com/pages/our-story-1
https://blondebeards.com/collections/sauces
https://youtube.com/@blondebeardsbuffalosauce?si=IHKdFpqLlHgJcu_a
https://www.facebook.com/blondebeardsbuffalo
https://youtu.be/JK3gPm84vIE?si=dahGJB2h0SCgm1M0
https://www.instagram.com/mr._blonde_beard?igsh=dG1jeG51OHN4cDF5
https://www.tiktok.com/@mr_blonde_beard?_t=ZM-8uRJ9E0eZ7v&_r=1