The 'New Media Nudge Unit': Steering Minds with a £697,474 Budget - UK Column News

* Full news and all the source links: www.ukcolumn.org/video/uk-column-news-17th-march-2025
- The Telegraph (2012): 'Nudge unit' to become Whitehall's first profit-making business (Archived)
- Institute for Government: MINDSPACE: Influencing behaviour through public policy (PDF)
“That means that citizens may not fully realise that their behaviour is being changed - or, at least, how it is being changed. Clearly this opens up the government to charges of manipulation.”
- Behavioural Insights Team: Behavioural Government
- GOV.UK: SAGE meetings, March 2020
- The Times: No 10 seeks influencers to spread Starmer’s word on social media (Archived)
- The Irish Times: Who is Morgan McSweeney, the Irishman heading up Keir Starmer’s Downing Street operation? (Archived)
- UK Parliament: The role and status of the Prime Minister's Office
- GOV.UK (2023): TikTok banned on UK government devices as part of wider app review

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