Are You UNDERSTANDING Your Consumer? | FO 62 - Raj Shamani

How To Build 1000 Crore Brand? @thebarbershopwithshantanu6670 On Work Life Balance, Consumers & Branding

In this latest episode of Figuring Out Podcast we are in conversation with Shantanu Deshpande, Founder and CEO of Bombay Shaving Company and we have discussed:

-Founder's life
-Work life balance
-Team building
-Spending mentality in India
-The Global Market
-The consumer behaviour
-How to build a multi Crore Business?

Deepu Panicker, Rohit Jaiswal, Shantanu Deshpande, and RaunakMunot, all colleagues, launched Bombay Shaving Company in 2015.

Shantanu was a software developer for McKinsey in the United States of America when it all started.

Shantanu's curiosity was piqued after a casual conversation with a friend who was interning at Harry's, a New York-based shaving company.

Shantanu realised that India could benefit from a revolution in the grooming space after his friend mentioned how shaving brands in America are challenging the likes of Gillette and PRO.

Shantanu then surveyed his colleagues, relatives, and the general public about shaving practices and concluded that no one enjoys shaving because men despise the everyday routine.

Bombay Shaving Company was born as a result of this.

Bombay Shaving Company raised $ 9 million in funding since its inception and now sells more than 40 products across four categories (shaving, bath, beard and skincare.)

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