Help Yourself to Pabst

This 1939 Pabst Brewing Company promo film touts Pabst Blue Ribbon as a sophisticated beer, blending stop-motion ads, billboards, and magazine spreads with scenes from the New York and San Francisco World’s Fairs. It traces beer from factory to tavern, showcasing Andecker draft and sleek kegs, while touting 95 years of quality via a ladder-to-riches metaphor. From Chicago to Milwaukee, buses to bars, it pitches prestige and refreshment to Depression-era drinkers with cinematic flair.