From Kitchen Table to $4.4 Million: Level Up Your Life Like Krista LeRay

We're talking about Krista LeRay, the founder of Penny Linn Designs. Get this: she started painting needlepoint canvases at her kitchen table, spending hours on a single 4x4 inch square. Now, her business brings in a whopping $4.4 million a year! Sounds like a wild success story, right? But let's break down how she did it, what challenges she faced, and how you can apply her lessons to your own journey of self-improvement and elevation.

So, what exactly did Krista achieve? Well, she took her college hobby of needlepoint, saw an opportunity during the pandemic, and turned it into a thriving online business. She invested $7,000 from her blogging income, launched a Shopify store, and her initial 500 canvases sold out in just two hours! By 2024, Penny Linn Designs was not only generating millions in revenue but also boasting a healthy 36% profit margin. She now has a team of employees and soon open a retail location.

But it wasn't all smooth sailing. Krista faced some serious struggles. Imagine spending hours hunched over, meticulously painting tiny canvases until your hand goes numb! She also questioned if the side hustle as a whole was even worth her time, especially when her blogging career was already successful. It just seemed faster to "post a minute-long Instagram story and make a couple hundred dollars". On top of that, she dealt with the usual online business challenges of criticism and managing a growing team.

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