How to Destroy a $100 Billion Valuation

Shein is an incredibly successful Chinese fast fashion company that has captured the hearts of Gen Z consumers with its unbelievably inexpensive apparel. Flourishing during COVID-19, Shein became a pioneer in promotional advertising on platforms like TikTok, where influencers showcased trendy outfits at unbeatable prices. As Shein's popularity surged, discussions about a U.S. IPO began after their valuation soared to $100 billion.