Build Real Connections with Email 📨

Join us as we chat about why email is still the MVP in the ever-changing digital marketing world. Paul shares his game-changing tips on creating community-focused email campaigns, avoiding common mistakes, and even tackling spam with grace. Plus, we dive into how emotional intelligence and authenticity can elevate your email strategy, from crafting engaging email series to responding like a pro.

**Fun Facts:**
1️⃣ Did you know Paul has been celebrating Native American arts and culture for over 25 years through his platform?
2️⃣ He’s all about ditching the shiny graphics for text-based emails that truly connect.
3️⃣ His “What to Expect at Your First Powwow” email series is a hit with first-time attendees!
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⏰ Timecodes ⏰
00:00 - Intro
00:40 - Guest Introduction
02:08 - Building Community Through Email Marketing
09:38 - Getting Started with Email Campaigns
09:55 - Starting Out: Key Strategies
10:53 - Content Ideas for Your Emails
12:56 - Managing Spam Issues in Email
15:03 - Email List Breakdown and Segmentation
16:12 - Types of Email Content to Engage Subscribers
17:31 - Key Metrics for Email Performance
19:45 - Role of Automation in Community Management
21:14 - Converting Subscribers into Active Community Members
22:51 - Common Email Marketing Mistakes to Avoid
25:40 - Future of Email Marketing and Community Engagement
27:04 - Finding the Guest Online
27:34 - Final Thoughts and Takeaways
27:50 - Outro