Attributes of Your Best Business Coach

Are you looking for a business coach who truly aligns with your goals, values, and vision? In this video, I break down the four key attributes to consider when selecting the right coach for your business journey:
1. Right Coach for the Right Time
Choosing a coach without fully vetting them can lead to challenges. I share my experience of working with a coach who helped me launch a podcast and self-publish a book—but without a clear business strategy, I ended up with no clients, no funnel, and a book in the wrong niche. Timing and fit matter when choosing a coach.
2. Aligned Business Philosophy
Not all coaches operate from the same business philosophy. From startup culture to slow-and-steady growth approaches like Profit First, it’s vital to align with a coach whose methods match your goals. Different philosophies require different strategies—and misalignment can hold you back from achieving results.
3. Similar Levels of Integrity
Integrity varies greatly across coaches and businesses. I discuss the importance of working with a coach whose values match yours, especially when trust is critical. Whether it’s transactional or relational approaches, or attention to detail versus rapid growth, aligning on integrity can mean the difference between success and disappointment.
4. ROI Awareness
Business investments should always align with clear ROI expectations. From social media strategies to branding, it’s essential to ensure that every dollar spent contributes to sustainable growth. Coaches who don’t factor in cash reserves or system integration can leave you unprepared for growth challenges.
Conclusion:
Finding the right business coach requires thoughtfulness and strategy. When you align with a coach who fits your timing, philosophy, integrity, and ROI expectations, you set yourself up for success.
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