Marketing Monday Episode #51: How to Choose the Right Marketing Partner & Avoid Bad Agencies

In this Marketing Monday episode, Eric Brown sits down with Joshua Ramsey, a Fractional CMO with over 20 years of experience, to reveal how business owners can avoid bad marketing agencies and find the right partner for long-term success. They discuss how to define your unique selling proposition (USP), set clear KPIs, and spot red flags when hiring an agency. If you don’t know what a lead is worth, you don’t know how much to spend on marketing—so tracking your numbers is key. Learn how to protect your assets, ensure transparency, and work with agencies that actually drive results instead of just selling what they’re good at. Watch now to make smarter marketing decisions!