Paul Rice - Fairtrade Pioneer | How One Idea Transformed Global Trade & Ended Poverty Cycles

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Paul Rice is a social entrepreneur and the founder of Fair Trade USA, a nonprofit organization dedicated to certifying fair trade products and promoting ethical sourcing. Under his leadership, Fair Trade USA has helped farmers and workers in developing countries secure better wages, safer working conditions, and sustainable livelihoods. Rice's commitment to fair trade began in Nicaragua, where he spent over a decade working with coffee farmers to establish cooperative models. His efforts have since expanded the fair trade movement in the U.S., making ethically sourced goods more accessible to consumers. Rice is a strong advocate for corporate social responsibility and has received numerous awards for his impact on global trade and sustainability.

➡️ Show Links

https://www.instagram.com/paulrice_fairtrade/
https://www.linkedin.com/in/pauldrice/

➡️ Books

https://www.amazon.com/Every-Purchase-Matters-Companies-Consumers/dp/1541704037

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➡️ Talking Points

00:00 - Intro
05:40 - What Does Fair Trade Certification Really Mean?
06:22 - Paul Rice’s Journey into Fair Trade
19:11 - Who Profits from Farmers’ Struggles?
21:17 - Bringing Fair Trade to the U.S. – A Tough Sell
26:11 - Sponsor Break
28:50 - Shocking Truths About Non-Fair Trade Products
36:10 - Is Fair Trade Just Greenwashing?
43:10 - Fair Trade Failures – Why Starbucks Couldn’t Make It Work
49:47 - Paul Rice’s New Book – What’s the Message?
52:16 - Sponsor Break
54:29 - Does Fair Trade Actually Make Things More Expensive?
58:17 - Why Social & Environmental Justice Go Hand in Hand
1:02:04 - How Trump’s Policies Impact Fair Trade
1:10:09 - What’s Next? New Products for Fair Trade
1:13:30 - How to Build an Ethical, Sustainable Business
1:23:25 - Paul Rice’s Most Important Lesson for His Kids

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Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott Clary.

On this podcast, Scott has candid interviews with entrepreneurs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights.

He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.

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