THE SYMBOL OF EAST AFRICAN FOOTBALL

Africa has produced some of the greatest football legends: Drogba, Salah, Weah, Okocha, Eto’o, McCarthy… but for East Africa, the wait for a football icon was long.

Enter Alexander Isak, the 25-year-old forward who is not just a star for Newcastle and Sweden but a symbol of hope for millions of East Africans. Born to Eritrean parents, Isak is breaking myths and putting East African football on the global map, proving that talent knows no borders.

Beyond his incredible skills, his visits to Eritrea to inspire young players show his dedication to honouring and giving back to his roots.