Psychological Phenomenon The Bouba Kiki Effect

Discover the fascinating Bouba/Kiki Effect and learn how humans naturally associate sounds with shapes! In this video, we explore why most people link soft, rounded sounds like "Bouba" to smooth shapes and sharp, angular sounds like "Kiki" to spiky shapes. This universal phenomenon provides insights into how our brains connect sensory experiences, the evolution of language, and even how branding and design use these principles. Whether you're curious about psychology, language, or creativity, this video will uncover surprising connections between sound, shape, and meaning.