How to Spend Less on Google Ads and Still Get More Leads

Here is how you do it. Step one, niche down. Don't advertise everything if you are a general contractor offering house extensions, loft conversions, and roofing. Pick one or two high profit, low competition services to focus your budget effectively.

Step two targets specific areas. Instead of advertising across all of London, target specific boroughs where demand is high and competition is lower.

Step three, choose the right campaign type. For local service, always pick "Search" as the campaign type and "Leads" as the objective. This ensures your ad shows with potential customers who search for services like yours. Step four, optimise for conversions. Selecting leads allows you to collect customer details via leads forms or let them call you directly from the ad.

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