How to Use Video to Scale Your Business: Insights with MultiVision Digital CEO Robert Weiss EP66

Welcome back to the 66th episode of Rumbling Facts Podcast! In today’s episode, we’re diving into one of the most powerful tools in the modern business world—video marketing. Whether you’re an entrepreneur looking to scale your business or a marketer trying to elevate your brand’s presence, video is no longer just a luxury—it’s a necessity. That’s why I’m thrilled to have Robert Weiss on the podcast, a true industry leader with over 1,500 videos produced for businesses of all sizes. Robert is the President of MultiVision Digital, a New York-based video production and marketing company, known for creating effective video strategies that help businesses drive sales, improve SEO rankings, increase lead generation, and boost customer loyalty. From solo entrepreneurs to global Fortune 500 companies, Robert’s company has worked with clients across almost every industry, designing holistic video strategies that match each client’s unique objectives. In this episode, we explore the vast world of video production, video marketing, and video strategy. Robert breaks down how businesses can use video to enhance their online presence, boost their SEO efforts, and create content that resonates with their target audience. We also discuss common misconceptions about video production, the most critical elements of a B2B video marketing strategy, and how businesses can integrate video into their marketing plans without breaking the bank. We touch on several key topics, including:
• The power of video in driving sales and brand awareness.
• Why video marketing is crucial for improving customer engagement and building brand trust.
• How businesses can tailor video content to different industries and business sizes—from small entrepreneurs to massive corporations.
• Common mistakes businesses make when starting with video, and how to avoid them.
• The role of video SEO in increasing visibility and driving traffic.
• The importance of remote video production, especially in today’s digital-first world.
Robert also gives us a glimpse behind the scenes of his career, discussing how he transitioned into entrepreneurship and the challenges he faced along the way. He shares his experiences working with various clients and gives us a unique perspective on how businesses can get the most out of their video content.
If you’re wondering about the differences between B2B video marketing and B2C video, Robert breaks down the key distinctions and what businesses need to keep in mind when creating video for different audiences. Plus, he talks about the future of video marketing and where he sees trends going in the next 5-10 years, offering valuable insights for anyone looking to stay ahead of the curve.
This episode is perfect for entrepreneurs, marketers, and business owners looking to leverage video production as a powerful marketing tool. Robert’s tips on creating authentic videos, keeping production costs low, and ensuring that your video content resonates with your audience will help you unlock the full potential of video marketing for your business. Key insights include:
• Why scripting isn’t always necessary, and when you should opt for unscripted content for a more authentic feel.
• The importance of video quality and how businesses can achieve it without overspending.
• The best way to use video to drive leads and convert viewers into customers.
• What makes a video truly effective, and how businesses can measure their success.

Video marketing isn’t just about creating flashy content—it’s about delivering a message that resonates with your audience, enhances your brand’s credibility, and drives results. If you want to master video for your business, whether you’re just getting started or looking to improve your current strategy, this episode is packed with actionable tips that will transform your approach to video marketing.

Your Host = Sam Gladu @DjRetsam @Retsam64
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Robert Weiss LINKS
https://www.multivisiondigital.com/
Website #2
https://videoformanufacturing.com/
LinkedIn URL
https://www.linkedin.com/in/robertweissnyc
YouTube URL
https://www.youtube.com/user/MVProductionsNYC/videos

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