The No Excuse Guide to Marketing and Growth with Zac Mason

5 months ago
7

"I don't like the feeling of selling something that is great for my bank account, but it isn't necessarily going to solve their problem.”

Zac Mason, an award-winning online coach and competitive bodybuilder, shared his journey from a family-owned hospitality business to a fitness-focused entrepreneur.

He discussed the challenges of transitioning from gym-based personal training to online coaching, emphasizing the importance of organic marketing over paid ads. Mason highlighted the significance of understanding one's audience and creating content with a clear, compelling big idea.

He also stressed the value of authenticity, consistency, and long-term strategy in building a sustainable business. Mason's advice included focusing on process and progress rather than perfection and maintaining integrity in business practices.

MORE ABOUT THIS INTERVIEW (and free workbooks!)
https://members.bestbusinesscoach.ca/marketing-and-growth-with-zac-mason

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https://members.bestbusinesscoach.ca/

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